Whenever a person visits a website, the first impression is very vital. If it’s not pleasant, a user will not click any further. Moreover, if your site looks unprofessional, users will assume your company /business is unprofessional too. Therefore, ensure the layout and design are eye-catching. Feed your site with a clear message, and don’t forget to include a call to action.
Check the tips below to help make your website attractive and professional.
Make Sure Your Website is Easy to Navigate
All you want is your potential clients /readers to find your content. Therefore, your content should be SEO optimized and rank higher for search engines to find it. People concentrate more on website design, leaving out the content part, which is more important.
The only trick to rank higher for search engines search is to craft SEO – strong Meta descriptions and titles for your website pages. An SEO strategy will have a significant impact on your website; thus, it’s worth spending time learning the art. However, due to your busy schedule, you may require web design Orlando SEO services to help improve your site.
Make it Simple and Straight forward
A cluttered site is boring to check and difficult to navigate. A great website should be clutter-free, clean, and organized well. It should also direct readers on what they want to see. Assume you are the client; what would be your expectations? Ensure the user feels comfortable. Be unique, engaging, and exciting.
Ensure the home page has all that entails your business. People rarely read all contents on the site; they scan through and pick out keywords and images. Also, space your content well to have legible paragraphs.
Choose the Best Color Scheme/ Eye-catching Fonts
Most web owners concentrate on web background and fonts, overlooking the color schemes. Color has a way of attracting the user, which impacts the brand image positively. Using subtler color makes your web look professional as opposed to vibrant shades.
Recently, there are fascinating fonts you can use all over the internet. Feel free to experiment with as many font styles and sizes. Serif fonts have over 43,000 fonts to offer; thus, you don’t have any excuse. You can also google for other top-ranking fonts.
A video will Boost Engagement
Most people like watching videos than reading content. That’s why videos have a high conversion rate because they engage the viewer and show them exactly what they are looking for. However, keep your videos short to avoid boring your audience.
Minimize Page Loading Time
No matter how nice or professional your web looks like, users can’t wait for more than seconds for a page to load. Research shows that the more time a web page takes to load, the more the rate of page abandonment.
Google ranking, too, will be affected by slow loading speed. So, look for ways to increase your page speed to attract potential clients.
Making your page look professional will attract the right audience and create a good following, thus increasing sales. Small changes can have a higher impact on your business and image.